Tree-pulp paper is hard to justify

People use paper like there is no tomorrow. But not everyone is aware it’s the #3 industrial polluter of the world. The paper industry is responsible for 7% of yearly CO2 emissions and the primary cause of deforestation, contributing to infertile soil & shrinking biodiversity.

Ink it. Wipe it. Love it.

We believe that every note, every scribble, and every idea is worth keeping, but not at the cost of our planet. That’s why we create rock-solid notebooks to let your wildest ideas go crazy over and over again. The ultimate tool to hack away at single-use paper.

Stone beats paper

Stone paper is like a blast from the past with a small-engineering miracle twist. You take 80% of limestone (stone waste from quarries), grind it to dust, and mix it with HDPE plastic to create reusable writing solutions made from 100% recyclable paper.

A world full of green

We like to think we’re not just selling notebooks. We’re selling a greener future. We see ourselves as pioneers in the paper industry, the guardians of the forest, and the reusable paper champions of the world. After all, we’re in business to reforest the planet.